BZA recently launched an enhanced website for The Hearing Group located in West Orange, New Jersey. The Hearing Group’s team of audiologists diagnose and treat hearing problems.
The Hearing Group wanted a website that had a clean fresh look, that was easy to navigate and that could be updated by their in-house staff. BZA designed the site that leverages The Hearing Group’s image with a color palette true to their brand. The site was built with the popular WordPress platform that allows The Hearing Group’s staff to quickly and easily update the website content include their news blog. BZA provided personalized WordPress training for their staff.
The site also features several product slideshows that allow visitors to view hearing aid products by manufacturer. The site leverages social media with both Facebook and social sharing functions. The site also contains an interactive Google Map allowing visitors can obtain personalized directions to The Hearing Group’s office.
As a result of the new website The Hearing Group is experiencing increased traffic to their website due to their improved position in search results for keyword phrases related to their practice.
