Google Warns Sites Must be Mobile Friendly by April 21st

By March 27, 2015Mobile Web Design

How Will Google’s Mobile Friendly Update Effect Your Search Rankings?

Google’s mobile friendly search ranking update is scheduled to go into effect on April 21, 2015. This means that Google is going to start using mobile-friendly compliance as a ranking factor in smartphone search.

Site owners that are not mobile compliant, and have their site registered with Google Webmaster Tools, are receiving emails telling them that they have “mobile usability issues”. The notice goes on to say “… pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users”.

Test Your Website to See if it is Mobile-Friendly

If you do not know if your site is compliant, you can run a simple test by using this tool: https://www.google.com/webmasters/tools/mobile-friendly/.

Mobile test

How to Estimate if This Ranking Change will Affect Your Traffic?

To best understand how this might affect your organic search traffic take a look at your Google Analytics audience demographic for mobile. There you will see the breakdown of visitors from mobile, desktop and tablet. If you have a high percentage of visitors from mobile devices who arrived at your website via Google Search, for example 25% or above, that means you risk being poorly ranked for 25% of your incoming traffic. Website owners in this situation should immediately plan to make their site mobile friendly.  If you you need help in figuring this out please contact us.

What are Your Options for Making Your Website Mobile Friendly

All the websites that BZA has been building for the past few years have been mobile-friendly. If you would like to discuss your current situation what your options might be please e-mail or give us a call.