Too often we receive calls from clients that have had bad experience with their web design vendor and are looking for an honest firm in which to entrust their business. Making the right decision the first time can save you much time and energy.
Here are a few essentials you need to consider:
Company Longevity
Longevity in business demonstrate experience. How long has the company been in business?
Web Design Portfolio
Does the web design firm have experience in your industry? For example if most of their work is doing retail stores on Main St and you are a manufacturing company, they will not have an in-depth understanding of Business to Business marketing.
Conversation
Does the firm listen and ask about your needs or do they just tell you want they think you need? A new website can only be effective if it is built to meet your business needs. Having a cute animation may do nothing or even hurt your engagement with potential clients.
Meetings & Appointments
Is a potential web design vendor willing to meet at your location? Some companies actually charge for an introductory appointment. That is crazy.
Website Pricing
Avoid the very low cost, too good to be true pricing. Most likely the work is performed overseas. This in itself is very problematic. Or perhaps a college or high school student without any business experience will be developing your website. Bad idea.
Website Maintenance
Once your site is up and running will you be able to update the site yourself? All websites today should come with a content management system. Ask for a demo of the content management system to make sure it’s easy to use.
Website Content Development Services
Make sure you select a firm that can help you prepare your content. We are talking about a marketing and advertising website copywriter that can create search engine optimized content that will engage your readers.
Depth of Services
How nice it would be to leverage your website’s design elements into printed collateral and marketing materials. Does the web design firm offer these services? Having one vendor to go to will save hours of time and money. You’ll benefit from a brand image that is consistent across all media.
