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Thursday, December 06, 2007

Attention Online Store Owners

Are you missing a marketing opportunity?

Your customer places an order through your online store and is now patiently waiting for the Thank You/Order Confirmation page. At this moment you have their undivided attention. Are you taking advantage of that moment?

Lets talk about the multiple marketing opportunities you have a that point. For example, the Thank You page could present an up-sell or cross-sell opportunity. You could even announce a new product or an up and coming sales event. To promote word-of-mouth marketing you could include a “tell-a-friend” function on your Thank You pages along with a “next-order” incentive such as a coupon code.

If you need any help in planning your ecommerce marketing strategy please give us a call.

  Never, in fact, has effective communication, especially on the web, been more important in business than today.