14 DEC

Barbara Zaccone Joins the Association for Women in Communications

Barbara Zaccone is now a member of of the Association for Women in Communications, New Jersey Chapter. Established in 1997, The New Jersey Professional Chapter of the Association for Women in Communications (AWCNJ) is an active professional organization dedicated to self-development, building relationships and the advancement of women across communications disciplines.

AWCNJ members are able to connect with a strong and growing network of communications and marketing professionals, participate in professional development sessions and identify new resources to build their careers, along with taking full advantage of all AWC member programs.

The Association for Women in Communications

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10 SEP

Have you been ignoring your most valuable marketing asset? Your in-house list.

With the popularity of email marketing, I am still amazed on how many companies don’t take advantage of this relationship building strategy. The foundation of a good program starts with your in-house list. Where is your e-mail list? It existing in your Outlook, CRM software or in the top of your desk in the form of business cards. Your goal is to build and grow your e-list. Once you have your list you’ll have a valuable asset that you can market to for a very low cost. You can email promotions, offers, articles, tips and more. Your list should contain prospects, customers and business associates that have the ability provide referrals.

When done properly, online retailers can actually track the return on investment (ROI) of their email campaigns. It doesn’t get better than that.

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24 AUG

Manufacturing Website Design – Made in New Jersey

BZA, a northern New Jersey web design firm, has been working with manufacturing companies for many years in helping them plan, design, implement and market their manufacturing company web presence.

Here are a few features and key elements that can contribute to the success of a manufacturer’s website.

The Catalog – If you are a custom shop then it is important for you to communicate the scope of what you offer so visitors feel confident in your abilities. If you offer off the shelf industrial products then providing pictures, specifications and downloadable PDF drawings. Many manufacturers have been able to eliminate the expense of printing a catalog.

Distributors – If you sell through distributors, depending upon how many you have, you might want to utilize a Dealer Locator feature that allows your visitors to enter their location to find the closest dealer. These web application have integrated Google Maps and can display the product types or names carried by the distributor.

Selling Direct – Many manufactures are concerned about selling direct if they already sell through distributors. If you do sell direct; how can you offer different prices to different customers? With today’s e-commerce systems you can set-up various price groups that are assigned to a percentage off list price. Through the administrative area of the software you assign each customer to a price group. Your customers will have a unique user name and password that will give them access to their pricing.

Getting the News out – Incorporating a blog into your website will allow you to announce new products, highlight trade show events, and much more. Blogs are search engine friendly, so each blog article that you post will be like a small billboard for your company.

Downloadable PDF’s – Drawings, specification sheets, etc are ideal to have available for downloading on your website. It saves time and trees. Also PDF’s are indexed on Google. So each PDF you upload is like having an additional indexed web page in Google. The more the merrier.

BZA has been helping New Jersey Manufacturers for over 15 years. We invite you to check out our web design portfolio or give us a call at 973-890-0880 so we can discuss your specific needs.

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30 JUL

North Jersey Web Design Company – BZA LLC

Many companies that are looking for a north jersey web design company want to work with a firm that is geographically close to their business. BZA has a large concentration of clients in the north and central portions of the state of New Jersey. We also have clients in New York City, New York State, New Hampshire, Idaho, Georgia and California.

Working with North Jersey Web Design Company has Many Benefits

BZA, as leading North Jersey web design company, allows us to personally meet with our clients at their location or in our office in Little Falls, New Jersey. This is especially convenient when we provide personalized training for our clients. Many of our clients enjoy getting out of their offices to meet with us which results in a productive meeting without distractions.

Our NJ web design specialists and marketing team is located at northern new jersey office is located in Passaic County close to the Essex County border near Montclair State University. We are near major highways including Route 46, Route 3, Route 80, Route 280 and the Garden State Parkway. We look forward to meeting with you to discuss your next web design, online marketing, WordPress website design, or social media project.


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12 JUL

PA-DSS Compliance – What it means for Miva Merchant Store Owners

As online store owners should know, July 1, 2010 was the required deadline for all payment applications to become PA-DSS Validated. This affects all payment gateway providers, swipe terminals and shopping card vendors, including Miva Merchant.

Miva Merchant PA-DSS Validated

PA-DSS Validation is different from PCI-DSS Compliance. Both are implemented and governed by the PCI Security Council, but in order to maintain your PCI-DSS Compliance as a merchant, you must be running PA-DSS Validated shopping cart software.

Miva Merchant 5.5

Miva Merchant 5.5 store owners can feel comfort in knowing that their shopping cart has been PA-DSS Validated. The challenge remains for Miva 4.x owners because Miva Merchant will not and has no plans to validate the older versions of Miva Merchant.

Those 4.x merchants should consider upgrading their store. BZA can assist merchants with the process. To encourage store owners to upgrade, Miva Merchant is offering a free Miva Merchant 5.5 upgrade to qualified Miva Merchant 4.x license owners. For more information or to see if you qualify please contact us.

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23 APR

Top NJ Web Design firm BZA Offers Custom WordPress Theme Design Services

BZA, NJ’s Top NJ Web Design company, has been integrating Blogs into our client’s websites for over three years. Our blogging platform of choice is WordPress. Due to the popularity and ease of use of WordPress the platform has evolved into a robust development platform complete with a content management system.

WordPress websites are ideal for start-up businesses or for organizations with a limited budget. They can be quickly and cost efficiently implemented which equates to savings that get passed to the client. For more information check out our Custom Word Press Theme Design services.

Top NJ Web Design - Custom WordPress Theme Design

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10 MAR

North Jersey Web Design Firm BZA LLC Sees Surge in Mobile Traffic

As I was checking our Google Analytics, I was particularly interested in the mobile device traffic to our web site. Approximately 5.2 % of all traffic to http://www.bza.com is coming from a mobile device. But what I found even more interesting is that in December our mobile traffic was 1.37% , followed by January at 3.2%. When you crank all the numbers it equates to the fact the our mobile traffic is doubling each month over the past three months. That is amazing! I will add that we have not done any mobile marketing campaigns but as you might know we introduced our mobile web design and development services in February. When you drill down into the data I can see 71% of our mobile visitors are using an Iphone followed by 12% on Android. Surprisingly Blackberry makes up only 5% of our mobile visitors. The mobile web is not merely a fashion trend; it is one that will be with us for a very long time.

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01 MAR

How to Design a Mobile Enabled Website

Here are few import points to consider when designing a mobile enabled website for your organization.

  1. Less is better. Plan your information architecture based upon what users typically want first when they go to your web site. Make a list and prioritize each page or function.
  2. Minimal use of graphics. The on-the-go mobile user is not going to be wowed by images, pictures and graphics. They are browsing because they are looking for specific information. You want them in and out of your site. You’ll wow them with simplicity.
  3. Button and font size. Eliminate wasting your visitor’s time by make links and buttons a size that is finger-friendly. Tiny text and button will just bring the visitor closer to exiting your web site.
  4. If you want to sell products or services via your mobile website, think about using PayPal or Google Checkout. This eliminates the visitor from having to type in all contact and credit card information.
  5. Promote your site through geo-targeted sites like Google Maps, Bing Maps and Yelp.

For more information visit BZA’s mobile enabled web design services .

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18 FEB

NJ Web Design Firm BZA Announces New Mobile Web Design Services

With just over 40% of Americans currently owning a smartphone the number of on-the-run web surfers continues to growth. BZA is now helping companies gain customer loyalty, increase exposure and web traffic by developing mobile websites.

According to Barbara Zaccone, President and Founder of BZA, “The majority of websites are not optimized for mobile use. This allows companies to gain a significant competitive advantage by mobilizing their web site.”

BZA Mobile Web Design
BZA’s Mobile Web Site

According to a recent Gartner Group report by year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web.

Although larger organizations can afford custom App development for both the Iphone and Android platforms, small and medium organization can choose a more affordable browser based solution.

Zaccone added, “I encourage web site owners to take a look at their existing web site on mobile devices and see how their site renders. Most people will quickly notice that browsing a desktop web site on a mobile phone is a frustrating experience.”

For more information see BZA’s mobile web design services

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19 JAN

The Top 10 Reasons Why You Should Have a Blog for Your Business

Tonight I am going to be talking about the benefits of blogging for your business. Here is my handout.

  1. You can update your Blog/Website yourself
  2. Your blog becomes your central repository for all articles, news items, announcements and events. It’s database driven, so it’s searchable.
  3. “Search-friendliness” is built into the blog.
  4. Blogs are easy ways to add depth to your web site; Each blog post is indexed as a page in search engines. (just Google NJAWBO Blogging Event)
  5. Your blog post title can automatically be displayed as a tweet in your Twitter account.
  6. It’s easy to integrate multi-media in posts – Slideshows from Flickr; YouTube Video.
  7. Your blog can be linked from your Linkedin account.
  8. Drive traffic to your website/blog by including the link on a Facebook update.
  9. Your blog demonstrates your expertise- good for attracting press.
  10. With a blog you’ll be cool, hip, and you can now call yourself a blogger.

Resources:

  • WordPress.org Free open source software for integrating a blog into a web site or building a standalone blog. Self hosted (company.com/company_blog); you’ll need your webmaster to accomplish this.
  • WordPress.com Free open source hosted blogging solution not on your domain (company.wordpress.com).
  • Blogger.com Free Google hosted blogging solution not on your domain.
  • Montclair Adult School; www.adultschool.org Registration begins Feb 1, 2010; Web Marketing Strategies for Entrepreneurs & Small Business March 23, 2010; Planning an Effective Web Presence for Entrepreneurs & Small Business; 2 sessions March 2, 2010 and March 9, 2010
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