Tonight I am going to be talking about the benefits of blogging for your business.  Here is my handout.

1. You can update your Blog/Website yourself
2. Your blog becomes your central repository for all articles, news items, announcements and events. It’s database driven, so it’s searchable.
3. “Search-friendliness” is built into the blog.
4. Blogs are easy ways to add depth to your web site; Each blog post is indexed as a page in search engines. (just Google NJAWBO Blogging Event)
5. Your blog post title can automatically be displayed as a tweet in your Twitter account.
6. It’s easy to integrate multi-media in posts – Slideshows from Flickr; YouTube Video.
7. Your blog can be linked from your Linkedin account.
8. Drive traffic to your website/blog by including the link on a Facebook update.
9. Your blog demonstrates your expertise- good for attracting press.
10. With a blog you’ll be cool, hip, and you can now call yourself a blogger.

Resources:

• Wordpress.org   Free open source software for integrating a blog into a web site or building a standalone blog. Self hosted (company.com/company_blog); you’ll need your webmaster to accomplish this.
• Wordpress.com  Free open source hosted blogging solution not on your domain (company.wordpress.com).
• Blogger.com  Free Google hosted blogging solution not on your domain.
• Montclair Adult School; www.adultschool.org Registration begins Feb 1, 2010;  Web Marketing Strategies for Entrepreneurs & Small Business March 23, 2010;  Planning an Effective Web Presence for Entrepreneurs & Small Business; 2 sessions March 2, 2010 and March 9, 2010

Barbara Zaccone, Founder and President of NJ Web Design firm BZA LLC will be a panelist at the January 19^th NJAWBO (New Jersey Association of Woman Business Owners) Essex Chapter Meeting to be held at Wilshire Grand in West Orange, NJ.  The social networking topics that will be discussed include Facebook, Twitter, Email Marketing, Linked-In and Blogging for business. Zaccone will specifically discuss the benefits of integrating a blog into your web site. “Most companies don’t take advantage of the speed at which a Blog article can be picked up in search engines”, claims Zaccone. “Writing and posting articles to your blog not only demonstrates your expertise, but it can add keyword rich content and links to your web site”.

Zaccone to speak at NJAWBO Essex Chapter meeting

For more information about the event visit http://www.njawbo-essex.org.

BZA was chosen to be a participant in the American Express OPEN Externship program. Amex assigned a team of talented professionals to develop a Mobile Marketing – Market Entry Strategy for BZA.  This week the team came out to BZA’s office from their NYC headquarters to present their findings.  The comprehensive report and presentation included an executive summary, recommendations, mobile market overview, competitive landscape, market opportunities, market entry strategy, and pricing strategy. Soon you’ll see new Mobile Marketing offerings from BZA.