Putting your marketing dollars to work in these tough economic times requires smart thinking and a decisive plan of action. With competition heating up, now is not the time to retreat. Retreating in a recession will give your competitors a position of strength once the economy and business capital markets start to turn around. Here are a few things you can do:
- Look at the trade publications that you may have advertised in and check out their online directory or banner ad programs. These programs traditionally cost less and provide measurable results. Within one month of advertising you should be able to determine if your efforts are driving traffic to your web site. Do not commit to a long period of time. Give it a try for a month or two and see if it works.
- If you are doing Google Adwords you can see how competitive and expensive certain keyword and phases are getting. Instead of going for the same phrases that everyone else is doing, add more campaigns that are niche oriented. Build web traffic from multiple, smaller campaigns instead of one big expensive one. Overall, with this strategy, you should get the same amount of traffic at a lower cost.
- Make sure you existing web site is in tip top shape. Are you putting your best foot forward? Check your content, add cross linking from within your site, and expand or update your content to reflect your potential client’s current issues and challenges.
-If you are not nurturing your existing clients and customers with email campaigns that are relevant to their business than you just have not seen the light. Email marketing (not spamming) is the most effective, low cost, measurable marketing tactic you can add to your bag of tricks.
Forward thinking companies do not retreat when it comes to their marketing efforts during a recession they simply adapt.
50 East Main Street : Suite 2 :