The New Year is no better time to prepare your site for the year ahead. Unfortunately, more often than not, organizations don’t update their site on a regular basis. Refreshing your content can contribute to improved ranking and exposure in Google.

Follow this list to make sure your site is in ship-shape condition for 2009:
1. Change the copyright date at the bottom of your site to 2009;
2. Edit your home page copy. Your message should be mindful of today’s economy. Speak to your visitors to demonstrate your understand of the current challenges your target marketing facing.
3. Update your news and blog articles. A 2009 date will demonstrate that you’re on the ball.
4. Take a look at your Page Titles and Meta Data. As your content changes, don’t forget to change your keywords and page titles.
5. Give your inquiry form or linked email addresses a quick test. Make sure they are going to the correct destination and you know who in your organization is getting the leads and queries.

This entry was posted on Monday, January 12th, 2009 at 5:04 pm and is filed under BZA News & Marketing, Online Marketing, Search Engine Optimization, Web Site Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.