BZA was chosen to be a participant in the American Express OPEN Externship program. Amex assigned a team of talented professionals to develop a Mobile Marketing – Market Entry Strategy for BZA.  This week the team came out to BZA’s office from their NYC headquarters to present their findings.  The comprehensive report and presentation included an executive summary, recommendations, mobile market overview, competitive landscape, market opportunities, market entry strategy, and pricing strategy. Soon you’ll see new Mobile Marketing offerings from BZA.

This entry was posted on Thursday, December 10th, 2009 at 10:56 am and is filed under BZA News & Marketing, Marketing, Mobile Marketing, Press. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.