BZA, NJ’s Top NJ Web Design company, has been integrating Blogs into our client’s websites for over three years. Our blogging platform of choice is WordPress.  Due to the popularity and ease of use of WordPress the platform has evolved into a robust development platform complete with a content management system.

WordPress websites are ideal for start-up businesses or for organizations with a limited budget.  They can be quickly and cost efficiently implemented which equates to savings that get passed to the client.  For more information check out our Custom Word Press Theme Design services.

Tonight I am going to be talking about the benefits of blogging for your business.  Here is my handout.

1. You can update your Blog/Website yourself
2. Your blog becomes your central repository for all articles, news items, announcements and events. It’s database driven, so it’s searchable.
3. “Search-friendliness” is built into the blog.
4. Blogs are easy ways to add depth to your web site; Each blog post is indexed as a page in search engines. (just Google NJAWBO Blogging Event)
5. Your blog post title can automatically be displayed as a tweet in your Twitter account.
6. It’s easy to integrate multi-media in posts – Slideshows from Flickr; YouTube Video.
7. Your blog can be linked from your Linkedin account.
8. Drive traffic to your website/blog by including the link on a Facebook update.
9. Your blog demonstrates your expertise- good for attracting press.
10. With a blog you’ll be cool, hip, and you can now call yourself a blogger.

Resources:

• Wordpress.org   Free open source software for integrating a blog into a web site or building a standalone blog. Self hosted (company.com/company_blog); you’ll need your webmaster to accomplish this.
• Wordpress.com  Free open source hosted blogging solution not on your domain (company.wordpress.com).
• Blogger.com  Free Google hosted blogging solution not on your domain.
• Montclair Adult School; www.adultschool.org Registration begins Feb 1, 2010;  Web Marketing Strategies for Entrepreneurs & Small Business March 23, 2010;  Planning an Effective Web Presence for Entrepreneurs & Small Business; 2 sessions March 2, 2010 and March 9, 2010