Barbara Zaccone, Founder and President of NJ Web Design firm BZA LLC will be a panelist at the January 19^th NJAWBO (New Jersey Association of Woman Business Owners) Essex Chapter Meeting to be held at Wilshire Grand in West Orange, NJ.  The social networking topics that will be discussed include Facebook, Twitter, Email Marketing, Linked-In and Blogging for business. Zaccone will specifically discuss the benefits of integrating a blog into your web site. “Most companies don’t take advantage of the speed at which a Blog article can be picked up in search engines”, claims Zaccone. “Writing and posting articles to your blog not only demonstrates your expertise, but it can add keyword rich content and links to your web site”.

Zaccone to speak at NJAWBO Essex Chapter meeting

For more information about the event visit http://www.njawbo-essex.org.

BZA was chosen to be a participant in the American Express OPEN Externship program. Amex assigned a team of talented professionals to develop a Mobile Marketing – Market Entry Strategy for BZA.  This week the team came out to BZA’s office from their NYC headquarters to present their findings.  The comprehensive report and presentation included an executive summary, recommendations, mobile market overview, competitive landscape, market opportunities, market entry strategy, and pricing strategy. Soon you’ll see new Mobile Marketing offerings from BZA.

According to a recent poll by the National Cyber Security Alliance (NCSA) and Symantec. 63% of online shoppers said they did not complete a purchase because of security concerns. Here are a few tips that store owners can implement to overcome this obstacle.
1. Having credibility symbols on your web site is the first step in building trust. This includes your SSL Certificate with a live to link to your provider.
2. Also make sure you have a privacy policy on your site. Visitors want to feel confident that are going to keep their information private, especially their email address.
3. Don’t ask for any unnecessary information during the check-out process. You want shoppers to be able to check-out as quickly as possible.
4. Offer payment options like PayPal and Google Checkout. This allows visitors to pay via credit card without having to divulge their credit card information.

See our web site for more informtion about BZA’s Ecommerce and Online Store Design Solutions