With the fall trade show season fast approaching and companies wanting to stretch their marketing budget I decided to dedicate our August Newsletter to e-mail marketing. In this issue we take the mystery out of building a list that is CAN-SPAM compliant.  You’ll also find an quick read article on how how to write your e-mail subject to maximize your open rate. You’ll also learn, through example, on how some of our clients are using e-mail marketing to their business advantage.