On July 3, 2007 I met something very famous. The iPhone. Around a big counter at the Apple store in Atlantic City I was able to secure my space. After months of hype and media hysteria I finally had this long awaited beautiful piece of art and engineering in my hand. Now what should I do? I immediately launched the Safari web browser, used the on-screen keyboard and entered www.bza.com. I could not believe I was viewing our web site on a phone. I could easily navigate the site by taping each tab and visiting whatever pages I wanted. With intuitive touch screen motion I could zoom each page and clearly view the page content. It was a WOW moment. I thought what does this mean to our clients? Lots. Simply stated, increased visibility and expanded reach.

As posted on MacRumors.com ‘Shaw Wu claims that 250,000 units sold over two days, while Gene Munster estimates 500,000 and Trip Chowdhry says 525,000 for the weekend_.5th Avenue’s iPhone sales alone on opening day reached 5000 units. According to the Wall Street Journal Online afternoon report: Goldman Sachs pegged weekend sales at least 700,000 units — double its prediction of 350,000 — and raised its 2007 projection for iPhone sales to 5.3 million from four million’.

All these consumers who spent $500 or $600 on a phone now have internet shopping ability in their hands. What better demographics could you ask for?

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