As I was checking our Google Analytics, I was particularly interested in the mobile device traffic to our web site. Approximately 5.2 % of all traffic to http://www.bza.com is coming from a mobile device. But what I found even more interesting is that in December our mobile traffic was 1.37% , followed by January at 3.2%. When you crank all the numbers it equates to the fact the our mobile traffic is doubling each month over the past three months. That is amazing! I will add that we have not done any mobile marketing campaigns but as you might know we introduced our mobile web design and development services in February.  When you drill down into the data I can see 71% of our mobile visitors are using an Iphone followed by 12% on Android.  Surprisingly Blackberry makes up only 5% of our mobile visitors. The mobile web is not merely a fashion trend; it is one that will be with us for a very long time.

Here are few import points to consider when designing a mobile enabled website for your organization.

1. Less is better. Plan your information architecture based upon what users typically want first when they go to your web site. Make a list and prioritize each page or function.
2. Minimal use of graphics. The on-the-go mobile user is not going to be wowed by images, pictures and graphics. They are browsing because they are looking for specific information. You want them in and out of your site. You’ll wow them with simplicity.
3. Button and font size. Eliminate wasting your visitor’s time by make links and buttons a size that is finger-friendly. Tiny text and button will just bring the visitor closer to exiting your web site.
4. If you want to sell products or services via your mobile website, think about using PayPal or Google Checkout. This eliminates the visitor from having to type in all contact and credit card information.
5. Promote your site through geo-targeted sites like Google Maps, Bing Maps and Yelp.

For more information visit BZA’s mobile enabled web design services .

With just over 40% of Americans currently owning a smartphone the number of on-the-run web surfers continues to growth. BZA is now helping companies gain customer loyalty, increase exposure and web traffic by developing mobile websites.

According to Barbara Zaccone, President and Founder of BZA, “The majority of websites are not optimized for mobile use.  This allows companies to gain a significant competitive advantage by mobilizing their web site.”  

 According to a recent Gartner Group report by year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web.  

Although larger organizations can afford custom App development for both the Iphone and Android platforms, small and medium organization can choose a more affordable browser based solution.

Zaccone added, “I encourage web site owners to take a look at their existing web site on mobile devices and see how their site renders. Most people will quickly notice that browsing a desktop web site on a mobile phone is a frustrating experience.”

For more information see BZA’s mobile web design services

BZA was chosen to be a participant in the American Express OPEN Externship program. Amex assigned a team of talented professionals to develop a Mobile Marketing – Market Entry Strategy for BZA.  This week the team came out to BZA’s office from their NYC headquarters to present their findings.  The comprehensive report and presentation included an executive summary, recommendations, mobile market overview, competitive landscape, market opportunities, market entry strategy, and pricing strategy. Soon you’ll see new Mobile Marketing offerings from BZA.