BZA, a northern New Jersey web design firm, has been working with manufacturing companies for many years in helping them plan, design, implement and market their manufacturing company web presence.

Here are a few features and key elements that can contribute to the success of a manufacturer’s website.

The Catalog – If you are a custom shop then it is important for you to communicate the scope of what you offer so visitors feel confident in your abilities. If you offer off the shelf industrial products then providing pictures, specifications and downloadable PDF drawings. Many manufacturers have been able to eliminate the expense of printing a catalog.

Distributors – If you sell through distributors, depending upon how many you have, you might want to utilize a Dealer Locator feature that allows your visitors to enter their location to find the closest dealer. These web application have integrated Google Maps and can display the product types or names carried by the distributor.

Selling Direct – Many manufactures are concerned about selling direct if they already sell through distributors. If you do sell direct; how can you offer different prices to different customers? With today’s e-commerce systems you can set-up various price groups that are assigned to a percentage off list price. Through the administrative area of the software you assign each customer to a price group. Your customers will have a unique user name and password that will give them access to their pricing.

Getting the News out – Incorporating a blog into your website will allow you to announce new products, highlight trade show events, and much more. Blogs are search engine friendly, so each blog article that you post will be like a small billboard for your company.

Downloadable PDF’s – Drawings, specification sheets, etc are ideal to have available for downloading on your website. It saves time and trees. Also PDF’s are indexed on Google. So each PDF you upload is like having an additional indexed web page in Google. The more the merrier.

BZA has been helping New Jersey Manufacturers for over 15 years. We invite you to check out our web design portfolio or give us a call at 973-890-0880 so we can discuss your specific needs.

Many companies that are looking for a north jersey web design company want to work with a firm that is geographically close to their business. BZA has a large concentration of clients in the north and central portions of the state of New Jersey. We also have clients in New York City, New York State, New Hampshire, Idaho, Georgia and California.

Working with North Jersey Web Design Company has Many Benefits

BZA, as leading North Jersey web design company, allows us to personally meet with our clients at their location or in our office in Little Falls, New Jersey.  This is especially convenient when we provide personalized training for our clients.  Many of our clients enjoy getting out of their offices to meet with us which results in a productive meeting without distractions.

Our NJ web design specialists and marketing team is located at northern new jersey office is located in Passaic County close to the Essex County border near Montclair State University.  We are near major highways including Route 46, Route 3, Route 80, Route 280 and the Garden State Parkway. We look forward to meeting with you to discuss your next web design, online marketing, WordPress website design,  or social media project.

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 BZA, NJ’s Top NJ Web Design company, has been integrating Blogs into our client’s websites for over three years. Our blogging platform of choice is WordPress.  Due to the popularity and ease of use of WordPress the platform has evolved into a robust development platform complete with a content management system.

WordPress websites are ideal for start-up businesses or for organizations with a limited budget.  They can be quickly and cost efficiently implemented which equates to savings that get passed to the client.  For more information check out our Custom Word Press Theme Design services.

BZA recently launched a new website for food ingredient manufacturer EFCO Products of Poughkeepsie, New York located at http://www.efcoproducts.com . EFCO is a leading manufacturer and supplier of ingredients for bakeries and foodservice companies worldwide.  The site gives bakers and chefs convenient access to detailed product information. As innovators of new products, it was important for Efco to be able to update the website quickly and efficiently. BZA provided Efco with a content editing solution that allows them to update their product pages, news and more.

At the core of EFCO’s success is their commitment to providing the highest level of customer service. EFCO’s customers can now go to the recipe blog section of the EFCO website to get ideas, tips and recipes that put the “Yum” in their food creations. Recipes are now indexed in a database and easily retrieved through search or category navigation.

Through BZA’s site optimization effort, EFCO has been able to increase their search engine traffic significantly since the website launch. With their old site they could not be found for any of their targeted keywords or phrases.