Yesterday we exhibited at the North Jersey Biz Expo that was held in Whippany, New Jersey. Like all good marketers we planned ahead of time and designed a new banner, ordered our printed materials and give-a-way items for the booth. As a creative firm we like to demonstrate our creativity in everything we do. So when it came to coming up with an idea for the booth all I had to do was too look to our web site. On our home page we use a peacock feather as a unique graphic element. So the idea was born. A big beautiful glass vase filled with peacock feathers was destined to be in our booth. Taking the idea a step further, I thought, let’s give out peacock feathers. We designed a hang tag about the size of a business card and attached each one to a feather. The feathers were about 36” long. We gave them out and people loved the idea and more people began coming up to our booth asking for a feather. The feathers were noticeably visible as people walked around the exhibits carrying these long beautiful feathers. It actually created quite a buzz. It goes without saying; everyone was tickled to have one. 

With the fall trade show season fast approaching and companies wanting to stretch their marketing budget I decided to dedicate our August Newsletter to e-mail marketing. In this issue we take the mystery out of building a list that is CAN-SPAM compliant.  You’ll also find an quick read article on how how to write your e-mail subject to maximize your open rate. You’ll also learn, through example, on how some of our clients are using e-mail marketing to their business advantage.   

I am very excited to be attending the up and coming New Jersey Online Marketing Summit that will be held on Wednesday July 16th in Basking Ridge. The full day event will cover topics like social media strategies, search engine optimization, paid search, website usability, web analytics and tracking, email marketing, content management, site search, web site budgeting and planning, ecommerce, integrated marketing and more. It’s great that such an event is actually in New Jersey versus having to go into New York City.

Barbara Zaccone will be a co-presenter at the NJAWBO Essex Chapter meeting that will be held at The Wilshire Grand Hotel, 350 Pleasant Valley Way in West Orange, on June 17, from 6:00 to 9:00 p.m. Zaccone will be sharing her expertise on using Web 2.0 spaces including social networking sites, such as My Space, Linked-In and YouTube.

The price, which includes a three-course dinner, is $35 for members and $45 for nonmembers with advance registration ($5 more at the door). Reservations can be made online by June 14 at http://www.whoscoming.com/njawboessex.