BZA recently launched a new website for food ingredient manufacturer EFCO Products of Poughkeepsie, New York located at http://www.efcoproducts.com . EFCO is a leading manufacturer and supplier of ingredients for bakeries and foodservice companies worldwide.  The site gives bakers and chefs convenient access to detailed product information. As innovators of new products, it was important for Efco to be able to update the website quickly and efficiently. BZA provided Efco with a content editing solution that allows them to update their product pages, news and more.

At the core of EFCO’s success is their commitment to providing the highest level of customer service. EFCO’s customers can now go to the recipe blog section of the EFCO website to get ideas, tips and recipes that put the “Yum” in their food creations. Recipes are now indexed in a database and easily retrieved through search or category navigation.

Through BZA’s site optimization effort, EFCO has been able to increase their search engine traffic significantly since the website launch. With their old site they could not be found for any of their targeted keywords or phrases.

Barbara Zaccone, Founder and President of NJ Web Design firm BZA LLC will be a panelist at the January 19^th NJAWBO (New Jersey Association of Woman Business Owners) Essex Chapter Meeting to be held at Wilshire Grand in West Orange, NJ.  The social networking topics that will be discussed include Facebook, Twitter, Email Marketing, Linked-In and Blogging for business. Zaccone will specifically discuss the benefits of integrating a blog into your web site. “Most companies don’t take advantage of the speed at which a Blog article can be picked up in search engines”, claims Zaccone. “Writing and posting articles to your blog not only demonstrates your expertise, but it can add keyword rich content and links to your web site”.

Zaccone to speak at NJAWBO Essex Chapter meeting

For more information about the event visit http://www.njawbo-essex.org.

BZA was chosen to be a participant in the American Express OPEN Externship program. Amex assigned a team of talented professionals to develop a Mobile Marketing – Market Entry Strategy for BZA.  This week the team came out to BZA’s office from their NYC headquarters to present their findings.  The comprehensive report and presentation included an executive summary, recommendations, mobile market overview, competitive landscape, market opportunities, market entry strategy, and pricing strategy. Soon you’ll see new Mobile Marketing offerings from BZA.