The Top 10 Reasons Why You Should Have a Blog for Your Business

admin — Tue, 19 Jan 2010 21:24:45 +0000

Tonight I am going to be talking about the benefits of blogging for your business. Here is my handout.

You can update your Blog/Website yourself
Your blog becomes your central repository for all articles, news items, announcements and events. It’s database driven, so it’s searchable.
“Search-friendliness” is built into the blog.
Blogs are easy ways to add depth to your web site; Each blog post is indexed as a page in search engines. (just Google NJAWBO Blogging Event)
Your blog post title can automatically be displayed as a tweet in your Twitter account.
It’s easy to integrate multi-media in posts – Slideshows from Flickr; YouTube Video.
Your blog can be linked from your Linkedin account.
Drive traffic to your website/blog by including the link on a Facebook update.
Your blog demonstrates your expertise- good for attracting press.
With a blog you’ll be cool, hip, and you can now call yourself a blogger.

Resources:

Wordpress.org Free open source software for integrating a blog into a web site or building a standalone blog. Self hosted (company.com/company_blog); you’ll need your webmaster to accomplish this.
Wordpress.com Free open source hosted blogging solution not on your domain (company.wordpress.com).
Blogger.com Free Google hosted blogging solution not on your domain.
Montclair Adult School; www.adultschool.org Registration begins Feb 1, 2010; Web Marketing Strategies for Entrepreneurs & Small Business March 23, 2010; Planning an Effective Web Presence for Entrepreneurs & Small Business; 2 sessions March 2, 2010 and March 9, 2010

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