BZA, a northern New Jersey web design firm, has been working with manufacturing companies for many years in helping them plan, design, implement and market their manufacturing company web presence.

Here are a few features and key elements that can contribute to the success of a manufacturer’s website.

The Catalog – If you are a custom shop then it is important for you to communicate the scope of what you offer so visitors feel confident in your abilities. If you offer off the shelf industrial products then providing pictures, specifications and downloadable PDF drawings. Many manufacturers have been able to eliminate the expense of printing a catalog.

Distributors – If you sell through distributors, depending upon how many you have, you might want to utilize a Dealer Locator feature that allows your visitors to enter their location to find the closest dealer. These web application have integrated Google Maps and can display the product types or names carried by the distributor.

Selling Direct – Many manufactures are concerned about selling direct if they already sell through distributors. If you do sell direct; how can you offer different prices to different customers? With today’s e-commerce systems you can set-up various price groups that are assigned to a percentage off list price. Through the administrative area of the software you assign each customer to a price group. Your customers will have a unique user name and password that will give them access to their pricing.

Getting the News out – Incorporating a blog into your website will allow you to announce new products, highlight trade show events, and much more. Blogs are search engine friendly, so each blog article that you post will be like a small billboard for your company.

Downloadable PDF’s – Drawings, specification sheets, etc are ideal to have available for downloading on your website. It saves time and trees. Also PDF’s are indexed on Google. So each PDF you upload is like having an additional indexed web page in Google. The more the merrier.

BZA has been helping New Jersey Manufacturers for over 15 years. We invite you to check out our web design portfolio or give us a call at 973-890-0880 so we can discuss your specific needs.

Many companies that are looking for a north jersey web design company want to work with a firm that is geographically close to their business. BZA has a large concentration of clients in the north and central portions of the state of New Jersey. We also have clients in New York City, New York State, New Hampshire, Idaho, Georgia and California.

Working with North Jersey Web Design Company has Many Benefits

BZA, as leading North Jersey web design company, allows us to personally meet with our clients at their location or in our office in Little Falls, New Jersey.  This is especially convenient when we provide personalized training for our clients.  Many of our clients enjoy getting out of their offices to meet with us which results in a productive meeting without distractions.

Our NJ web design specialists and marketing team is located at northern new jersey office is located in Passaic County close to the Essex County border near Montclair State University.  We are near major highways including Route 46, Route 3, Route 80, Route 280 and the Garden State Parkway. We look forward to meeting with you to discuss your next web design, online marketing, WordPress website design,  or social media project.

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Here are few import points to consider when designing a mobile enabled website for your organization.

1. Less is better. Plan your information architecture based upon what users typically want first when they go to your web site. Make a list and prioritize each page or function.
2. Minimal use of graphics. The on-the-go mobile user is not going to be wowed by images, pictures and graphics. They are browsing because they are looking for specific information. You want them in and out of your site. You’ll wow them with simplicity.
3. Button and font size. Eliminate wasting your visitor’s time by make links and buttons a size that is finger-friendly. Tiny text and button will just bring the visitor closer to exiting your web site.
4. If you want to sell products or services via your mobile website, think about using PayPal or Google Checkout. This eliminates the visitor from having to type in all contact and credit card information.
5. Promote your site through geo-targeted sites like Google Maps, Bing Maps and Yelp.

For more information visit BZA’s mobile enabled web design services .