Here are few import points to consider when designing a mobile enabled website for your organization.

1. Less is better. Plan your information architecture based upon what users typically want first when they go to your web site. Make a list and prioritize each page or function.
2. Minimal use of graphics. The on-the-go mobile user is not going to be wowed by images, pictures and graphics. They are browsing because they are looking for specific information. You want them in and out of your site. You’ll wow them with simplicity.
3. Button and font size. Eliminate wasting your visitor’s time by make links and buttons a size that is finger-friendly. Tiny text and button will just bring the visitor closer to exiting your web site.
4. If you want to sell products or services via your mobile website, think about using PayPal or Google Checkout. This eliminates the visitor from having to type in all contact and credit card information.
5. Promote your site through geo-targeted sites like Google Maps, Bing Maps and Yelp.

For more information visit BZA’s mobile enabled web design services .

BZA recently launched a new website for food ingredient manufacturer EFCO Products of Poughkeepsie, New York located at http://www.efcoproducts.com . EFCO is a leading manufacturer and supplier of ingredients for bakeries and foodservice companies worldwide.  The site gives bakers and chefs convenient access to detailed product information. As innovators of new products, it was important for Efco to be able to update the website quickly and efficiently. BZA provided Efco with a content editing solution that allows them to update their product pages, news and more.

At the core of EFCO’s success is their commitment to providing the highest level of customer service. EFCO’s customers can now go to the recipe blog section of the EFCO website to get ideas, tips and recipes that put the “Yum” in their food creations. Recipes are now indexed in a database and easily retrieved through search or category navigation.

Through BZA’s site optimization effort, EFCO has been able to increase their search engine traffic significantly since the website launch. With their old site they could not be found for any of their targeted keywords or phrases.