Barbara Zaccone, Founder and President of NJ Web Design firm BZA LLC will be a panelist at the January 19^th NJAWBO (New Jersey Association of Woman Business Owners) Essex Chapter Meeting to be held at Wilshire Grand in West Orange, NJ.  The social networking topics that will be discussed include Facebook, Twitter, Email Marketing, Linked-In and Blogging for business. Zaccone will specifically discuss the benefits of integrating a blog into your web site. “Most companies don’t take advantage of the speed at which a Blog article can be picked up in search engines”, claims Zaccone. “Writing and posting articles to your blog not only demonstrates your expertise, but it can add keyword rich content and links to your web site”.

Zaccone to speak at NJAWBO Essex Chapter meeting

For more information about the event visit http://www.njawbo-essex.org.

According to a recent poll by the National Cyber Security Alliance (NCSA) and Symantec. 63% of online shoppers said they did not complete a purchase because of security concerns. Here are a few tips that store owners can implement to overcome this obstacle.
1. Having credibility symbols on your web site is the first step in building trust. This includes your SSL Certificate with a live to link to your provider.
2. Also make sure you have a privacy policy on your site. Visitors want to feel confident that are going to keep their information private, especially their email address.
3. Don’t ask for any unnecessary information during the check-out process. You want shoppers to be able to check-out as quickly as possible.
4. Offer payment options like PayPal and Google Checkout. This allows visitors to pay via credit card without having to divulge their credit card information.

See our web site for more informtion about BZA’s Ecommerce and Online Store Design Solutions

Accurate Box Company, located in Paterson, New Jersey, is a national supplier of high graphics corrugated boxes. They selected BZA to help them generate new sales opportunities and interest in their company. Their custom color corrugated boxes can be found in every club store and box retailer across the country.

BZA designed a site that lets their high graphics corrugated boxes take center stage. The comprehensive site has a Markets Served section containing eight animated slide shows for each market. Photography used throughout the site consistently reinforces the quality of their work. Any prospect visiting the site will quickly find that many Fortune 500 hard goods, food, and beverage companies entrust their brand to Accurate Box.
BZA also integrated a company video into the web site. The company video, complete with player controls, downloads quickly from a video streaming server.
Through BZA’s search marketing and optimization effort Accurate Box has been able to increase their search engine traffic significantly since the web site launch. They have been able to expand their geographic reach by increasing their visibility in search results for their targeted keywords and phrases.
Accurate Box wanted to be able to update their site content to keep the site current. In order to accomplish this BZA provided a content management solution so Accurate Box can update their web site without any technical knowledge. The site is located at http://www.accuratebox.com

BZA recently launched a new website for Paradigm Packaging with headquarters in Saddle Brook New Jersey. Paradigm Packaging is a leading plastic bottle manufacturer for the vitamin, nutritional, and over the counter (OTC) drug and pharmaceutical industries. With four facilities on the East and West Coasts of the US, Paradigm manufactures and distributes high-quality plastic bottles and jars throughout the United States including Alaska and Hawaii, Central America, Western Europe, the Baltics, and China. BZA designed a web site where visitors can easily find detailed specifications of the various plastic bottles which Paradigm manufactures.

BZA provided creative direction for the product photo shoot, copy writing, editing, and online marketing services. The site also has a sample request form that facilitates the process of capturing leads into a database. According to Joe Flynn, Vice President of Sales and Marketing at Paradigm Packaging he claims “I feel like we put another sales person on the road.” In the future BZA will be developing and integrating an application that will allow users to search for plastic bottles by material, style, neck finish, use, etc. or combinations of each. The site can be visited at http://www.paradigmpackaging.com/.