E-mail newsletters are one of the most effective and inexpensive ways to market your web site through one of the simplest Internet technologies available: e-mail. Not only can you use email newsletters to drive traffic to your site, you can also use them to target messages to a specific interest group. We are not talking about unsolicited e-mail but permission based email that builds consumer relationships and loyalty.

At BZA we utilize e-mail marketing to keep in touch with our clients, prospects, vendors, and business associates. We maintain and manage multiple lists addressing specific target groups. Best of all, through our online reporting mechanism we are provided with precise statistics on how many readers reviewed our e-mail and linked over to our web site. Typically, we achieve a 50% readership rate or better! Such readership produces a number of direct or referred sales calls.

E-mail marketing efforts can be made to adopt the look of your existing web site. We can design and build true one-to-one relationships with customers where your message will be timely, relevant, personalized and engaging.

To see samples of our own newsletter, visit our Newsletter Page. If you would like subscribe to our monthly newsletter, please provide us with your e-mail address in the space below: