The Fresh Twist Newsletter — February 2006 | Issue 14
How to Write an "About Us" Page
By Barbara Zaccone
You're thinking of doing business with a company you know very little about. After spending a few seconds on the home page you quickly go to the About Us page. Once there, are you captivated or put to sleep? When writing content for your About Us page, here are a few things to keep in mind.
- There is no need to go into long detail about the history of your company. Simply state when your company was founded or how many years you have been serving your industry.
- You should also include a brief summary of products offered, the more concise the better.
- This is also the place to communicate how you are different from your competitors.
- Be sure to mention your organization’s awards, certifications and any other forms of recognition.
- If you do business in a specific geography you should mention it on this page.
- Share your company’s philosophy or unique approach to satisfying the customer's needs.
- If you have expertise in a specific industry you may want to communicate how your in-depth knowledge of the industry helps your clients.
- Mention your membership in any trade or community organizations.
- Do not include your Mission Statement or the CEO’s biography.
Your About Us page should be concise, easy to read, and serve as a marketing piece for your company. You need to walk a fine line between vanity and modesty.
A Web Site that is so Very Inviting
Melissa Hyland, Owner of Hyland Creative Design, came to BZA for a new web site. She wanted her site to communicate the elegant, unique and creative style of her custom one-of-a-kind invitations. BZA designed a site that provided an elegant backdrop to her beautiful creations.
Photography of Hyland Creative Design invitations is used extensively throughout the site showcasing the attention to detail and fine design of each unique piece. The site's Gallery allows visitors to view examples of custom Wedding, Social, Corporate, Birthday and Baby invitations. BZA also created a Process page that takes the client through the steps of designing a custom invitation. To experience the new site visit http://www.hylandcreativedesign.com.
March 2006
Zaccone to Attend Office Depot Conference
Barbara Zaccone will be attending the Office Depot Women’s Success Strategies Conference, being held March 26-28 at the Westin Diplomat Resort in Fort Lauderdale, Florida. The event allows women in business to come together to gain practical knowledge, build relationships and draw inspiration from some of the nation's most distinguished business leaders. Featured speakers for this years conference include, Lily Tomlin, Actress and Comedienne, B. Smith, COB & CCO, B. Smith Enterprises, Maxine Clark, Founder and Chief Executive Bear, Build-A-Bear Workshop® and Sara Blakely, Creator and Founder, Spanx. For information about the conference go to
http://www.officedepotsuccess.com.
BZA Selected to Develop Amcor, Inc. Web Site
BZA was recently selected to develop an e-commerce web site for Amcor Inc. The company is a leading manufacturer of portable air conditioners and air purifiers. The site will provide visitors with instant access to installation instructions and product information. BZA will also implement an online store where Amcor customers can purchase product accessories and replacement parts. “We understand that Amcor wants this site to be the primary vehicle for providing customer service to Amcor product owners,” claims Orlando Haddock, BZA - Creative Director. “Our plan is to develop an efficient site structure that will rapidly deliver to customers the information they need, whether it be through video, PDF documents, or replacement parts." The site is slated for a March launch.
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