Boost Traffic to Boost Sales? Not necessarily. By Barbara Zaccone

What is ironic, is that retailers think that by boosting traffic they will be increasing sales. When in reality, they should be focusing on converting visitors to purchasers.

With some well thought out strategies and tools such as rich media, customer service and great content, retailers can look forward to more ringing at the cash register.

Below are some effective tactics that will enhance the shopping experience and fuel the customer with just the right information they need to make that purchase:
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Amcor Group USA - Making the World a Cooler Place

As the cooling season heats up so does Amcor’s customer service line, especially since the products are being sold on QVC and at Home Depot. As a leading manufacturer of portable air conditioners and air purifiers, Amcor knew the web was the most cost-effective answer to delivering top rate customer service.
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Results From Last Month's Survey

Question: Three search engines now allow cell phone users to text-message queries
                  from their cell phones. Which of the following is NOT one of the three?

Results: 34.06%  A. 4Info | 31.89% B. Alta Vista
               28.48%  C. Google | 5.57% D. Yahoo

Correct Answer: B. Alta Vista

Summertime is Update Time

BZA to Attend the Miva Ecommerce Small Business Conference

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"When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps."

- Confucius

You can improve your search engine results by placing keywords in tiny or hidden text (text the same color as the background) on your home page.

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