Do you have any questions that I can help you with?
Out of the blue I received a phone call from a journalist who was writing an article on Blogging and Podcasting. He wanted to interview me over the phone for the April 2006 issue of a Maryland business publication called TechLink. Last fall I was asked to review two online retail web sites for the online publication Internet Retailer. This invaluable exposure came knocking at my door with little or no effort on my part. How does that happen you ask?
The answer? Well crafted content. Content on your web site that demonstrates you are an expert in your field can drive time-starved journalists to your web site. When they arrive at your site, most likely through a search engine, can they quickly navigate your pages to establish if you are a credible source? According to a recent article in “Creative Compost”, once a reporter gets to your site, too often their efforts are stymied by poor navigation, hidden contact information, and lack of information. The article goes on to say that an online pressroom is today’s equivalent of an "old-school" press kit. They suggest presenting information that is visually appealing, and offers instant accessibility to:
Making the journalist's job a little easier is a win-win for all.Current press releases and archives
Company background
Bios of key players
Downloadable high-resolution images, such as headshots, logos or product photographs
For their corporate travel accounts, Travel 15 LTD wanted to create a streamlined experience so travelers could easily check their itinerary and make travel plans all while taking advantage of Travel 15’s preferred rates. BZA designed a user interface that allows Travel 15’s Corporate Account Traveler fast and easy access to the travel information they need. “The new web site gives our company a professional look and the interactive features allow our client to navigate the site with ease. Our clients are impressed!” claims Carole Williams, President and Owner of Travel 15.
Travel 15 also wanted to communicate their meeting and event planning services. BZA developed the concept that was not only fun but effective. The concept, “Bad Idea. Good Idea.” Through an animated sequence on the home page one can see the “Bad Idea” of a typical meeting environment in a conference room. Shortly thereafter the “Good Idea” appears in the form of a meeting environment that is beautiful and well suited for productivity and collaboration. The animation draws the viewer into the site through engaging images and very clever copy. It puts a smile on every face that sees it. And isn’t that what travel is all about?
- The professionalism and talent of BZA helped make this new site as impressive as it is and gives our marketing department a fresh new tool for presentations.
Carol Williams, President and Owner of Travel 15
Visit site: http://www.travel15.com
BZA was recently selected to develop a web presence for DeMattheis Investment LLC. The company focuses on the development and management of commercial and residential properties in the New Jersey area. The site will provide visitors with instant access to recent acquisitions and investment opportunities as well as information about the company including a gallery of properties.
BZA is in the final stages of finalizing the newly developed e-commerce web site for Amcor Inc. The company is a leading manufacturer of portable air conditioners and air purifiers. The site will provide visitors with instant access to installation instructions and product information including a series of instructional video clips illustrating how to properly install the equipment.
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