Demystifying E-Mail Campaign Analytics

By Barbara Zaccone

Clients that are new to e-mail marketing are amazed at the amount of information they have access to after they send there first e-mail campaign. Remember, with traditional direct mail the only information you can get is how many you sent and how many were returned due to an invalid mailing address. Let’s take a look at the valuable marketing intelligence you can obtain after you hit the send button.
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We’ve Been Thinking Big

Our client Custom Laminations will be attending the Hospitality Design show this month, not only to promote their fabric and wallcovering enhancement services, but to introduce their new ThinkBig digital printing and design services. To get them ready for the big show...
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Results From Last Month's Survey

Question: Photography that is sold as “Rights-managed” means that:

Results:
34.98% | A) Once you purchase them they can be used any way you want.
32.51% | B) The price is fixed based upon the photo resolution and files size.
32.51% | C) The images are rented for a specific purpose and price.

Correct Answer: C) The images are rented for a specific purpose and price.

BZA to Create Instructional Video for Amcor Group USA

Zaccone to Speak at NJAWBO Conference

"I had a TV set and a typewriter and that made me think a computer should be laid out like a typewriter with a video screen."

- Steve Wozniak

Email campaigns sent between 6am and 10am have higher delivery rates than any other time period no matter which day.

a) True

b) False