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The Fresh Twist Newsletter — February 2007 | Issue 22

Google: Your Free Clipping Service

By Barbara Zaccone

Perhaps you want to know when your competition is in the news, or you want to see every time your name appears on a web site or blog. If you do, I would like to introduce you to Google Alerts a handy tool that acts as your own personal clipping service.

Google Alerts are emails automatically sent to you when there are new Google results for your search terms. Google offers alerts with results from News, Web, Blogs, and Groups.

Some handy uses of Google Alerts include:

• monitoring a developing news story
• keeping current on a competitor or industry
• monitoring a PR campaign – put your own name in
• medical or technology advances.

You can create a maximum of 1,000 alerts. That’s a lot of alerts! To get started visit http://www.Google.com/alerts/

P.S. Did you notice the missing “L” in Google on Valentines Day? It caused quite a media stir. Apparently the logo designer thought the word “Googe” had a subtle message. But I guess when you are as big and powerful as Google you can make up whatever words you want.

 

BZA Has Fun with Toys

BZA recently designed several affiliate banner ads for Los Angeles based online retailer Playfulplushtoys.com.

For online merchants affiliate marketing is a win-win combination for both the retailer and their affiliate network. This low-risk, high ROI marketing strategy allows online retailers to build a broad sales force.

And best of all merchants pay for commission only when the affiliate sends traffic that results in a sale. According to Practical Ecommerce Magazine, “It’s estimated that in the last year, $95 billion was transacted online as a direct result of affiliate marketing. And those affiliates earned over $6.5 billion in commissions.”

Playplushtoys.com has a well establish network of affiliates and believes in the importance of giving affiliates new and fresh advertising tools. BZA created a collection of banners featuring various big sellers at www.playfulplushtoys.com, such as Smurfs, Cars the Movie and Webkins, to name a few. Click on your favorite banner below to visit www.playfulplushtoys.com.







News

Zaccone Speaks at NJAWBO Procurement Event


Barbara Zaccone recently spoke at the NJAWBO Procurement Event held on February 8th at the Pines Manor in Edison, New Jersey. Zaccone was part of a panel discussion on how to use public speaking to grow your business. Excepts from the presentation can be found on the BZA Blog.

BZA to Design Site for International Test Conference

BZA was recently awarded a contract to redesign the web site for the International Test Conference (ITC). The conference is held annually in the San Francisco Bay Area and attended by over 2,500 people over five days of TestWeek™. Attendees are treated to over 160 exhibiters and many educational sessions. This makes ITC the largest single exposition of semiconductor test products, systems and services in the world. “We are thrilled to have been selected to be part of this dynamic community”, states Barbara Zaccone.” The site will be located at www.itctestweek.com and is slated for a spring launch.