Developing Search Engine Optimized Web Content

By Barbara Zaccone

All a search engine wants to do is deliver the most relevant search results based upon users' input. Sounds simple? With so much talk about the mystery of how search engines work, it's going back to the basics that is proven to be the winning strategy. Content is the single most important factor in building a site that will fair well in search engine rankings. So where do you start? Whether you already have a site or about to build something new, these practices will surely give you a leap ahead of your competition.
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Making a Splash

Counter Splash, a countertop replacement company, wanted a brand that was both unique and memorable. BZA created a visual identity for Counter Splash that quickly communicates their services. The iconic elements contain a countertop edge along with two squares that remind us of backsplash. Together they make a strong visual statement that we've implemented in their web site, print ads and online banner campaigns. View Banners >>

Results From November 2006 Survey

Question:While visiting a web site you select a link that generates a "404 Page
                       not Found" error. This means that:

Results:
36.96% | A. The domain name has expired.
33.44% | B. The server was found but could not find the page.
29.6% | C. The server is no longer active.

Correct Answer: B. The server was found but could not find the page.

Zaccone to Share Marketing Strategies

BZA to Design Site for Berkshire Valley Custom Wood Designs

BZA Welcomes New Creative Director

"I try to apply colors like words that shape poems, like notes that shape music."

- Joan Miro

It's considered a poor practice to misspell keywords in your META keyword tags.

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