Are You Settling for Less Than Excellence?

By Barbara Zaccone

I recently attended a business conference and was treated to a keynote address by successful entrepreneur and author Linda Hollander, author of "Bags to Riches". As she spoke about the importance of hiring professionals for your web site and marketing materials she said something that resonated with me. She claimed that if you have a poor web site or a less than professional image "you are sending a signal to potential clients that your company settles for less than excellence". I thought WOW.
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BZA Strengthens the Brand Image of Translation Plus

Translation Plus, based in Hackensack, New Jersey, provides translation services designed to build relationships with international and multi-cultural clients. Translation Plus came to BZA with many initiatives on their marketing to-do list. First, they needed to update their logo. Their current logo was difficult to replicate across various media. BZA provided a cost-effective solution that allowed them to leverage their existing identity but yet provide them with a stronger brand image.
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Results From Last Month's Survey

Question:Email campaigns sent between 6am and 10am have higher delivery
                        rates than any other time period no matter which day.

Results:
50.00% | A) True
50.00% | B) False

Correct Answer: A) True

BZA is Smokin'

BZA Helps Sourcing Home Products get in the Team Spirit

"No amount of skillful invention can replace the essential element of imagination."

- Edward Hopper

What is Web 2.0?

a) Microsoft's new web browser that comes with Vista operating system.

b) Social Media like blogs, myspace, flickr, and youtube.

c) Network protocol for web linking.