Blogging for Marketing

By Barbara Zaccone

While I was checking my web site statistics I noticed bza.com was getting traffic from the search term “Suze Ormand”. I quickly went to Google, entered in “Suze Ormand,” and low and behold bza.com was listed on the first page. How did that happen? The answer; the power of blogging. In my blog I had mentioned that I was a finalist in the “Make Mine a Million” program and Suze Ormand was the event keynote speaker. Even though that search term is not related to BZA’s business it illustrates how blogging content gets indexed in search engines.
Read on >>

Winning with Low-cost Trade Show Tools

Long gone are the days of giving out expensive literature at tradeshows. But yet you still need to have some type of handout to remind prospects of their visit to your booth and most importantly to direct them to your web site. Recently we helped our client, M. Tiexiera Soapstone, do just that for their exhibit at the NJ Fall Home Show at the Meadowlands Exposition Center.
Read on >>

Results From Last Month's Survey

Question:Who should be the registrant of your domain name?

Results:
29.77% | A) Network Solutions
30.53% | B) Your Hosting Company
31.55% | C) Google
8.14% | D) Your company

Correct Answer: D) Your company

Zaccone Receives Business Woman of the Year Award

Zaccone Featured on NY Times Small Business Summit Web Site

"Small opportunities are often the beginning of great enterprises."

- Demosthenes

Your site's link popularity can be defined as:

a) Your site Google page rank

b) The number of sites that link to you

c) The annual number of visitors to your site

d) The number of search engines that link to you