What We Can Learn from Wal-Mart

By Barbara Zaccone

The latest news of Wal-Mart's new marketing strategy can serve as a lesson and reminder to all of us that we need to craft our message to focus on the customer. For more than two decades Wal-Mart was singing the tune of "Always Low Prices" until just recently. It is replacing it with "Save Money. Live Better". So simple and so brilliant.
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BZA Launches American Conference on Diversity Website

BZA recently launched a web site for the American Conference on Diversity, which is located at americanconferenceondiversity.org. BZA also provided the client with a content management solution that allows them to update the site on a regular basis while maintaining the site's integrity — with no technical expertise required.
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Results From Last Month's Survey

Question:What is a “wiki”?

Results:
30.58% | A) A web site that allows visitors to edit, update, and append pages with new information.
29.62% | B) A little known island of the Hawaiian Islands.
31.15% | C) A read only web site organized like an encyclopedia containing reference information.
8.65% | D) Web witchcraft.

Correct Answer: A) A web site that allows visitors to edit, update, and append pages with new information.

Zaccone to Share Website Marketing Strategies

BZA to Exhibit at BizExpo

"Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything."

- George Lois

Who should be the registrant of your domain name?

a) Network Solutions

b) Your Hosting Company

c) Google

d) Your company