BZA :: Strategic Design Solutions for Print and Web

We are pleased to present to you this month's article from our series on low-cost marketing solutions. If you have questions or comments related to this topic please email barbara@bza.com

Sell online with a FREE Ecommerce Shopping Cart for Business

By Barbara Zaccone

If you have a handful of products to sell online and don't require the bells and whistles of a sophisticated ecommerce solution than perhaps you should consider PayPal's FREE ecommerce solution. The PayPal solution integrates basic shopping cart functions with a payment gateway and merchant account. Funds can be paid to you via check or through direct deposit. PayPal is a low-cost alternative to break into the world of ecommerce.
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BZA Designs Web Site for Winans-McShane

Winans McShaneBZA recently launched a new web site for Winans-McShane Enterprises located at www.winansmcshane.com. The company, headquartered in East Brunswick, has been providing packaging, janitorial, plastics and maintenance supplies for over 100 years. The corporate web site contains product as well as company information along with a section with downloadable forms. The client also needed the site to display Material Safety Data Sheets (MSDS) for the various products they sell.
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Results From March 2008 Survey

Question:  What is bounce rate?

Results:
39.24% | A. Percentage of single-page visits.
41.77% | B. Percentage of 404 no server found errors.
18.99% | C. Percentage of pages on a site that visitors view during a single session.

Correct Answer:A. Percentage of single-page visits.

April | Issue 35
News and Events

Zaccone to Attend Annual NJAWBO Conference

Gas Prices May Compel Many Consumers to Shop online



Inspirational Thought

"You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you."

- Dale Carnegie


Monthly Survey

Secure Sockets Layer (SSL) technology protects your Web site and makes it easy for customers to trust you. SSL should be used with which of the following applications:

a) Accepting email address subscriptions.

b) Accepting online orders and credit cards.

c) Sending emails greater that 2mb.

d) Accepting online orders with Purchase Order Numbers.

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