The Fresh Twist Newsletter — February 2008 | Issue 33

Six Reasons to Market with Low Cost Postcards

By Barbara Zaccone

So affordable and packed with visual punch, full-color postcards are the ideal cost effective tool to keep your name in front of prospective clients. Best of all, they are not just for mailing.

  1. Full-color postcards, with a rich glossy finish, can’t help but get noticed, especially if they have unique photography that is engaging.
  2. Instead of handing out a business card, how about a custom sized postcard. You’ll be able to showcase more of what you do than what appears on your business card.
  3. Easy to transport and suitable for just about every marketing opportunity, tradeshows, lobbies, retail display, bag inserts, statement stuffers and so much more.
  4. Think out of the box! Get a custom sized card at standard size price. Ask us about unique sizes such as 3.5 x 8.5 and 2 x 6.
  5. Be gentle to the planet. There is no envelope to open. They don’t take up much space. They get your message across fast, create less trash, and get to the point quickly and economically.
  6. Postcards can drive traffic to your web site. The web site will provide related details and promotional offers. You can even include a unique URL so you’ll be able to track the results of your campaign.

Consistently putting your brand message in front of your prospective buyers enables your company to be "on top of their mind" just at the time when they are about to make a purchase decision.

BZA Designs Web Site for Union City Filament

Union City Filament Corp. designs and manufactures precision component products that are designed to be part of systems that regulate high power energy. Their heaters are installed in systems like the Patriot Missile and Aegis System.

Union City Filament came to BZA to design a site that would provide detailed information about their products, thereby eliminating the need to fax or email product specifications and drawings. The client also wanted the site to be designed in such a way that if visitors were not familiar with the actual products they could navigate the site by the application. This was accomplished by organizing the products by type and application. Further details provide both thumbnail and enlarged images along with downloadable PDF drawings.

We invite you to visit the site - http://www.ucfilament.com.

News

2008 Governor's Conference for Women

Barbara Zaccone will be attending the 2008 Governor's Conference for Women to be held March 5th at the Atlantic City Convention Center. The annual event is hosted by the New Jersey Department of Community Affairs' Division for Women. For more information visit http://www.state.nj.us/dca/2008womenconf.

Miva Merchant Conference 2008

Barbara Zaccone will be attending the Miva Merchant 2008 Conference to be held February 28 through March 1 in San Diego, California. The conference is the premier event for online merchants that utilize MIVA's robust suite of e-commerce products to power their online businesses. Event attendees include MIVA users, designers and developers that will gain valuable knowledge and insight into the world of e-commerce. This year’s topics include merchant processing, PCI compliance, Search Engine Optimization, store customization, web analytics and more. "We have been designing online stores with the Miva shopping cart platform for many years," claims Zaccone. "We’ve chosen Miva because it allows us to custom design each online store and the functionality is second to none."

BZA Selected to Design Site for The Deron School

BZA was selected to design a new web site for The Deron School, with locations in Union and Montclair, New Jersey. The school was established to provide educational opportunities for special-needs students who cannot be served in a regular classroom setting by the special education programs of their local districts. The website is anticipated to be launched in March 2008.