Top Flight — July 2008 | Issue 37

BZA Launches the Tastiest Web Site

BZA recently launched a new web site for Casa Di Trevi Gourmet Pasta located at www.casaditrevi.com. The company, headquartered in Roselle Park, New Jersey (GSP Exit 136) manufactures homemade pasta. Their products are sold to food retailers, restaurants, and directly through their store location.

BZA designed the site in such a way that the photography took center stage. Each page presents unique photography that communicates the message of naturally crafted homemade pasta. The client wanted to be able to keep the site current by updating the recipe section as well as coupons and specials page on an ongoing basis. BZA provided them with a content management solution that will keep their site as fresh as their products.

BZA also integrated Google Analytics into the site so Casa Di Trevi can monitor the web site’s performance. Just after a few weeks of being launched we can see that the site is getting traffic from a New York Times article that was written about them in December 2007.
The site can be visited at http://www.casaditrevi.com.

Soapstone Brochure Hot Off the Press

Long-time client M. Teixeira Soapstone came to BZA to help spread their message about affordable and easy-care soapstone products. BZA created a company brochure that balanced beautiful photography and valuable information about the durability, classic beauty, and easy care of soapstone products. In addition to designing the piece we provided “one-stop-shopping” by handling all the printing as well as the distribution of the brochures to M. Teixeira’s four national locations.

 

The Dog Days of Summer
by Barbara Zaccone

The quiet time of summer is ideal for checking those items off your marketing to-do list. Check this list, call us, and we’ll help you get started.

  • We have no idea how our web site is doing. Set up Web site with Google Analytics to find out.
  • A blog will allow us to keep our site current. Integrate new Blog into web site.
  • We have nothing to hand out. Get something.
  • Our presentation is old and dated. We need a new PPT template.
  • We have a trade show scheduled in the fall. We have nothing. Better get moving.
  • We want to sell online this holiday season. October will be here in no time.
  • We want to put some video on YouTube. We need help!

News & Events

BZA to Attend the New Jersey Online Marketing Summit

Barbara Zaccone will be attending the up and coming New Jersey Online Marketing Summit that will be held on Wednesday July 16th in Basking Ridge. The full day event will cover topics like social media strategies, search engine optimization, paid search, website usability, web analytics and tracking, email marketing, content management, site search, web site budgeting and planning, ecommerce, integrated marketing and more. For more information, visit New Jersey Online Marketing Summit.


BZA Launches a new BZA.com

After many months of anticipation, last month we launched the new BZA.com. We have received so much positive feedback over the last three years on our web site that for the new site we chose to keep the navigation the same and many of the graphic elements in a similar style. For those of you that are familiar with our web site you will notice many similarities. You will see that the fruit has been replaced with ____ . Well you’ll just have to check it out. The site features a new blog built with Word Press that allows for easy categorizing, tagging and archiving of articles. We welcome your feedback.