We are pleased to present to you this month's article from our series on low cost marketing solutions. If you have questions or comments related to this topic please email barbara@bza.com
A Must Have FREE Tool for Every Web site: Google Analytics
By Barbara Zaccone
Are you using Google Analytics? If not, you should. Google Analytics (GA) is a FREE service offered by Google that generates detailed statistics and reports on your web site traffic. Central to GA is the Dashboard, appropriately named, that gives you access to information like where the visitors came from, how long they stayed on the website, how many pages did they view, and what keywords they used to find you.
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BZA Designs Web Site for Raspberry Communications
BZA recently launched a new web site for Raspberry Communications located at raspberrycom.com. The company specializes in event and tradeshow management with clients nationwide. Visitors to the site will immediately notice the company's professionalism and extensive experience.
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Results From February 2008 Survey
Question: The font you use in your logo should not be the only font you use.
Results:
50.29% | A. True.
49.71% | B. False.
Correct Answer:B. False.
BZA to Launch New Web Site
BZA to Offer Private Branded Social Networking Sites for Business
"It's easy to get sucked into where the world is, rather than to try to think about where it's going"
- Donny Deutsch
What is bounce rate?
a) Percentage of single-page visits
b) Percentage of 404 no server found errors.
c) Percentage of pages on a site that visitors view during a single session.
