Do you have any questions that I can help you with?
Are you using Google Analytics? If not, you should. Google Analytics (GA) is a FREE service offered by Google that generates detailed statistics and reports on your web site traffic. Central to GA is the Dashboard, appropriately named, that gives you access to information like where the visitors came from, how long they stayed on the website, how many pages did they view, and what keywords they used to find you.
It was only a few years ago that companies would have to pay thousands of dollars to get these marketing analytic reports. But what is even more exciting, is how you can set-up and track conversion goals. A goal can be considered when a web visitor fills out an inquiry form, signs up for a newsletter, downloads a white paper or best of all makes a purchase. For Google Adwords users, this means you will now know how much revenue was generated by each ad. Armed with this data and your profit margin, you can now determine your return on investment (ROI).
How do you get started? You need to set up a Google account, and have the analytics Java Script code pasted into the pages of your web site. If you would like an estimate for BZA to set this up on your site please contact us at info@bza.com.
To learn more, view the brief Google Analytics product tour
BZA recently launched a new web site for Raspberry Communications located at raspberrycom.com. The company specializes in event and tradeshow management with clients nationwide. Visitors to the site will immediately notice the company's professionalism and extensive experience.
The site highlights their expertise in a detailed “Accomplishments” section which links to ten client case stories. Much of the site contains actual photos of their events along with a few poignant stock photos. “The feedback on our new site has been astounding and it’s given us a way to reopen a dialogue with many potential clients”, claims Judy Tonkin, Partner. “We’ve built an extensive contact database through the years and our first step is to categorize those contacts and then send customized e-mails with a link to our site to each group”. You can visit the site at http://www.raspberrycom.com
News
BZA will launch a new web site in April. The site will be similar in layout to the existing site with new graphics that are designed to intrigue and invite. "It has been quite a challenging process to redesign your own site knowing the existing site get raves reviews and attracts a lot of new clients,", claims Barbara Zaccone. "The existing site has been up for over three years, so we felt it was time for a change." The site is being built with the latest in web technologies, CSS (Cascading Style Sheets). The site will also contain an online chat feature, new blog and a new private client area. This issue of our newsletter, March 2008, will give you a hint of what's to come. BZA launched it's very first web site in 1995 at www.bza.com.
Now businesses as well as organizations can take advantage of online social networking by having their own social network like MySpace and LinkedIn. BZA will be helping site owners integrate a social network into an existing website with branded widgets and links. BZA will allow these business social networking sites to have their own logo, branding and visual design. “The implementation time is days and not months”, claims Barbara Zaccone. Your business social networking site can contain a blog, forum, videos, photos and more. For more information please email info@bza.com.
50 East Main Street : Suite 2 : Little Falls, New Jersey 07424 973.890.0880 info@bza.com Client Login
