BZA Newsletter | September 2008 New Jersey Web Site Design Google Maps Google Local Listing North Jersey Business Expo

Never, in fact, has effective communication, especially on the web, been more important in business than today.

Let Prospects Find You with Google Maps

We all know how frustrating it is to try to find a local company when doing a general search in Google or Yahoo. This is exactly why people are using Google Maps to find true local companies. So gain additional exposure on Google by taking advantage of the FREE listings in Google Maps.

Google Maps
We created this Google Map listing for our client Casa Di Trevi.

When a user searches for a local business, Google can provide detailed information about your company and its location through Google Maps. Google also will display a detailed description, categories of services, photos, hours of operation, and consumer reviews. Getting listed takes a proactive effort. It does not happen automatically even if your site is already in Google. Getting listed on Google Maps is made possible by entering your business details at Google's Local Business Center. You'll need to have a Google account before accessing the center.

The reliability of the map information is verified by Google before your information is actually published. Google verifies the information via a PIN number that will be sent via regular mail to your business address. Once your information is published it can be easily updated by logging into your Google account. If your company has multiple locations you can enter them as well. If you find that your Google Map marker is in the wrong spot on the map and you would like it fixed, feel free to contact us.

BZA Designs New Web Site for The Deron School

The Deron School of New Jersey came to BZA to design a new web site that would capture the essence of their special needs school. With two New Jersey locations, the Deron School provides educational programs for learning-disabled students, 5-21, who cannot be served in a regular classroom setting. The site contains an animated flash photo gallery for each school location so parents can gain an understanding of the school's programs and events.

It was important to the Deron School that they have easy access to updating the web site. BZA provided them with a Content Management System that would allow them to update dynamic content such as the school calendar, events and school closing announcements. You can visit the new site at DeronSchool.org.

Something You Wished You'd Thought Of

So you're standing in the security line at the airport holding one of those gray bins. You think nothing of it, but for Zappos.com it was an "Ah ha!" moment. Zappos.com is putting marketing messages in the bins that you deposit your shoes and carryon bags for x-ray machines. Simple and brilliant.

BZA to Exhibit at North Jersey BIZ EXPO

As a North Essex Chamber of Commerce (NECC) and NJAWBO member we are excited to participate in the up and coming North Jersey BIZ EXPO that will be held on September 25, 2008 at the Birchwood Manor in Parsippany, New Jersey. BZA designed the BIZ EXPO flyer that was mailed to thousands of businesses across the state. Make sure you stop by our booth. For more information and to download the flyer click here.