Do you have any questions that I can help you with?
By Barbara Zaccone
At last month's Miva Merchant Annual Conference I had the pleasure of listening to Tim Ash, author of the book "Landing Page Optimization." Tim shared his knowledge and beliefs about understanding exactly what your particular website visitor audience will respond to. Much of what Tim talks about is based upon metrics and testing. Many times simple changes can result in improved conversion in the range of 20-40%. I thought I would share of few of those deadly sins.
When a home page is cluttered with so many choices and so many calls to action that the site visitor is unclear what they should do. For example, Click Here for a Demo, Sign-up for Trial Version, Call Today, Video Tour Click Here, etc. Too many visual distractions. Your landing page should make it clear what you want visitors to do.
Long e-mail forms with many fields can be a turn off to a potential lead. Ash recommends that for every field on an inquiry form you should ask yourself, "Is that field totally necessary in order to respond to the request?"
Lack of trust and credibility symbols on a web site, especially for e-commerce sites, can stop visitors in their tracks. Your "trust & credibility symbols" should be visible and prominent. Trust symbols can include your safe site logos and secure checkout logos. Credibility symbols can include award logos, reseller icons, member organizations, etc.
Confused about Twitter? Contact us if you want us to set up a Twitter account. We can design a custom background that matches your brand. We'll also create an initial following for you, so you won't feel lonely. You'll be tweeting in no time. Contact us for more info and pricing.
BZA just launched a new web site for Comport Consulting Corp, a New Jersey-based technology solutions provider. The firm provides enterprise data storage, data protection, disaster recovery, high availability computing systems, and dynamic storage management solutions, Comport has served their clients for over 25 year and has been recognized by Computer Reseller News as one of the fastest growing IT Value Added Resellers. The site's depth reflects the company's knowledge and expertise across a number of hardware platforms and software solutions. The site can be visited at http://www.comport.com.
What every artist wants is a professional site that showcases their work via an animated gallery, a site that they can maintain themselves, and an online store in which to sell their work.
This is exactly what we did for Peter Syak of Artifacts By Design, who owns and operates a ceramic studio specializing in Raku. Syak's work includes art pieces, tile, garden sculptures and functional pottery. The website was built with WordPress and can be found at http://www.artifacts-bydesign.com
Barbara Zaccone will be conducting a workshop at the NJAWBO Annual Conference entitled “What's Hot, What's Not in Online Marketing: Learn the best digital marketing practices in search, social media & online advertising.” Attendees will learn the secrets behind fine tuning their site to increase qualified prospects and convert visitors into customers and clients. They’ll also discover how to improve search engine visibility and how to use social networking tools to engage prospects and customers and drive website traffic. The conference will be held June 2-3 at the Crown Plaza in Somerset, New Jersey. For more information visit the NJAWBO web site.
50 East Main Street : Suite 2 : Little Falls, New Jersey 07424 973.890.0880 info@bza.com Client Login
