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Want to add a news, articles, tips, or event section to your web site? The most cost-effective way to accomplish this is to integrate a blog into your web site. BZA has been doing this since blogs became the widget "du jour" two years ago. Blogs are a fast and easy way to publish, categorize and archive information. Best of all, with about a half hour of training customers are up and running quickly with their blog. How does this all work?
Our blog software of choice is WordPress. We install WordPress on the web server and customize it so it looks like it is part of your website. WordPress is actually a database application, and best of all, it is Open Source, which means it is free. Individual posts can be retrieved through search, Tags, and a Category index. Additional benefits include:
If you would like to explore how a blog can enhance your current web site feel free to contact BZA.
As the dog days of August are with us, it's hard to think about the upcoming holiday season. As retailers begin to gear up for yet another competitive holiday season, those that plan ahead will most likely get a larger share of the holiday pie. Take a look at a sample 10 week online marketing plan that is used to ring in holiday cheer.
Even though most shopping begins after Thanksgiving, retail experts suggest that holiday marketing begin in October. Creative e-mail campaigns and integration of social media like Twitter and Facebook are strategies that retailers will rely on to get the most bang for their marketing dollar. According to a recent article in Internet Retailer Magazine, they sketch out a sample online marketing plan:
| 10 Weeks | Onsite optimization for timely keyword indexing by search engines |
| 9 Weeks | Encourage e-mail sign-up to build inhouse list; plan strategy for Pay-Per-Click campaigns |
| 8 Weeks | Begin weekly e-mail campaigns; Consider participating in feeds for comparison shopping engines and Google Base to boost visibility for your brand. |
| 7 Weeks | Special promotion to loyal customers; Move holiday related links to home page. |
| 6 Weeks | E-mail promotion for popular items that “might run out”. Promote Wish List. |
| 5 Weeks | Offer free shipping and/or post holiday shipping cut-off information. |
| 4 Weeks | E-mail campaigns twice a week; stimulate weekend purchase with Thursday or Friday campaigns. |
| 3 Weeks | Make holiday count down visible. Highlight gift or special of the day. |
| 2 Weeks | Roll out second free shipping special; Highlight best products based upon customer reviews. |
| 1 Week | Discount expedited shipping for loyal customers and top spenders. Announce 24 hour sale |
This type of plan can be used for any holiday or promotional event.
BZA was awarded a contract to build a web-based application for the Rudd Center for Food Policy and Obesity, Department of Psychology at Yale University. The on-line application will be used in a controlled setting to gather research on how advertising effects the food decisions of youth. The web application is planned to be launched this fall.
BZA recently launched a new website for Paradigm Packaging with headquarters in Saddle Brook New Jersey. Paradigm Packaging is a leading plastic bottle manufacturer for the vitamin, nutritional, and over the counter (OTC) drug and pharmaceutical industries. With four facilities on the East and West Coasts of the US, Paradigm manufactures and distributes high-quality plastic bottles and jars throughout the United States including Alaska and Hawaii, Central America, Western Europe, the Baltics, and China. BZA created a site where visitors can easily find detailed specifications of the various plastic bottles which Paradigm manufactures. BZA provided creative direction for the product photo shoot, copy writing, editing, and online marketing services. The site also has a sample request form that facilitates the process of capturing leads into a database. According to Joe Flynn, Vice President of Sales and Marketing at Paradigm Packaging he claims "I feel like we put another sales person on the road." In the future BZA will be developing and integrating an application that will allow users to search for plastic bottles by material, style, neck finish, use, etc. or combinations of each. The site can be visited at www.paradigmpackaging.com.
Reality TV has turned to the business world for entertainment in the form of ABC's new TV show called "Shark Tank." In each episode, entrepreneurs are given the unprecedented chance to acquire funding to make their business ideas come true. Entrepreneurs must first try to convince five tough, multi-millionaire tycoons to part with their own hard-earned cash and give them the funding they need to jumpstart their business. To apply visit Shark Tank.
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