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Five Reasons Why You Need to Secure Your Twitter Name

By Barbara Zaccone

Remember when you first registered a domain name? You were lucky if got your first choice or even your company name. It has been estimated that five to ten thousand Twitter accounts are being opened everyday.

So here are five reasons why you should secure your Twitter name:

  1. Finding an appropriate name will become more difficult over time.
  2. It’s FREE.
  3. As long as your account remains active it will not expire (Twitter defines an inactive account as one that has no posts or follows for nine months)
  4. Your Twitter account name will appear in Google search results
  5. You’ll extend your brand and your reach

Even if you choose not to be active in the community, you can still maintain a Twitter account; just keep in mind the nine months rule. If you want to save time by automating the process, BZA can update your twitter account automatically every time you make a blog post.

If you would like to use Twitter and need some help, we can surely set up your account and create a custom Twitter page including a custom background that reflects your brand image.

If you are not sure of the business benefits of social media, check out the chart below from MarketingSherpa. The chart highlights a recent study that rates the effectiveness of seven business uses of social media.

Business Benefits of Social Media

BZA to Launch Artifacts by Design Web Site

What every artist wants is a professional site that showcases their work via an animated gallery, a site that they can maintain themselves, and an online store in which to sell some of their work.

This is exactly what we are doing for Peter Syak of Artifacts By Design, who owns and operates a ceramic studio specializing in Raku. Syak’s work includes art pieces, tile, garden sculptures and functional pottery. The website is being built with WordPress and the launch is planned for early March.

Artifacts by Design

Zaccone to Teach at the Montclair Adult School

Barbara Zaccone will be teaching two classes for the Montclair Adult School during the Spring Semester. The course "Building an Effective Web Presence for Entrepreneurs and Small Business" will be held on March 24, 2009 from 7:30-9:00 pm. The course "Web Marketing for Entrepreneurs and Small Business" will be held on March 31, 2009 from 7:30-9:00 pm . To register visit the Montclair Adult School web site at http://www.adultschool.org.


We’ll See You in San Diego at the Miva Merchant Conference 2009

Barbara Zaccone will be attending the Miva Merchant 2009 Conference to be held February 26 through March 1 in San Diego, California. The conference is the premier event for online merchants that utilize MIVA's robust suite of e-commerce products to power their online businesses. Event attendees include MIVA users, designers and developers that will gain valuable knowledge and insight into the world of e-commerce. This year’s topics include search marketing, online store management, PCI standards and security, improving conversions, Search Engine Optimization, Google Analytics and more. "With three online stores launching within the next month and the state of our economy, by attending the conference every year we gain important knowledge that contributes to the success of our clients," claims Zaccone.