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Never, in fact, has effective communication, especially on the web, been more important in business than today.

 

 

 

 

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Six Easy Ways to Gain Followers on Your Twitter Account

By Barbara Zaccone

So you have set up your Twitter account and now you are not sure what to do. Why care? Twitter has the potential to drive considerable traffic to your web site with very little effort. Here is a quick to-do list to get you started.

  1. Notify people on your email list or include a Twitter blurb in your next e-mail newsletter.
  2. Put your Twitter account on your web site and explain why people should follow you (specials, coupon codes, etc available on Twitter only)
  3. Follow people or companies that share a common interest (Use directories like Twellow or WeFollow)
  4. Submit your Twitter account to Twitter Directories (see Cnet article - http://news.cnet.com/8301-17939_109-10199077-2.html)
  5. Put your twitter account on your Blog; most importantly at the end of each post.
  6. If you Twitter about someone send them a link as they might pass along to others.

BZA Launches Equiptforplay.com Online Store for Golf Shoes and Golf Gloves for Women

BZA recently launched a new ecommerce website for New York-based Equipt for Play, an online store featuring golf shoes and golf gloves for women. The site sports a unique catalog of golf shoes with matching golf gloves. According to the Founder and President Annie Jaraszewicz, "What you're going to love about our golf shoes is the generous instep we've combined with a well-fitted heel. No more pinching. No more sliding. These shoes were designed with women's anatomy in mind."

The site features secure online ordering, back-office support integration, wish list gift registry, and a zoom-and-pan function so visitors can view high-quality product images for fast, interactive viewing. This site, located at http://www.equiptforplay.com, is a must visit for the woman golfer.

Equipt for Play

M Teixeira Soapstone Products Now Available for Sale on Amazon

Long time client M Teixeira Soapstone wanted to expand their market reach by making their products available for sale on Amazon.com. They asked BZA to help them with this process. BZA created an Amazon profile for the client and then began to upload all their images and associated product descriptions to the Amazon store. How does it work? Once an Amazon customer places an order, the merchant will receive notification to ship the item. The merchant ships the item and then Amazon transfers payment to the merchant.

Soapstone on Amazon.com

Internet Retailer Releases Survey on Ecommerce Spending

The Internet Retailer survey of IRNewsLink e-newsletter readers conducted in August 2009 show that 72.4% of merchants expect to spend more on advanced e-commerce applications and services this year. The survey also notes that retailers are serious about their email marketing efforts, with 44% of companies planning to update or replace their e-mail marketing system. The survey also uncovers that 37% of companies surveyed will implement customer reviews and ratings or product personalization, "We all know the benefit of customer reviews; increased sales, improved customer trust, reduced returns and long tail search benefits as well," says Barbara Zaccone, President of BZA. "Merchants that make wise technology investments now will be the ones that capture more of the online business as we move toward economic recovery."