BZA to Share E-mail Marketing Strategy at the Miva Small Business Conference

August 1, 2005

Barbara Zaccone, President and founder of multimedia design communications firm, Barbara Zaccone Associates (BZA), will be leading an educational session at the Miva Small Business Conference 2005. The program, entitled "Crash Course in Email Marketing," will expose participants to methods of developing a 'permission-based' e-mail strategy that will drive traffic to their online store. The session will also deal with ways to build customer loyalty, improve customer communications, and upsell at a fraction of the cost of traditional direct marketing.

BZA has been designing Miva E-commerce Storefront Solutions since 1999. The conference will be held Sept 6-9 at the Catamaran Resort Hotel in San Diego, California.

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Contact: Barbara Zaccone
Phone: 973-890-0880 ext. 201 
Fax: 973-890-5085