NJ Design Firm Creates Successful Marketing Strategy for Tradeshow

GlobalShop 2006 - Orlando, Florida
March 26, 2006

Little Falls, NJ — Multimedia Design Communications firm, BZA LLC, designed and developed a marketing strategy for Vira Manufacturing for their appearance at the largest retail show in the continental USA.

Why settle for the run-a-round. When it’s all here.
Since 1991, VIRA Manufacturing, Inc. has taken a worldwide leadership position in the conceptualization and installation of highly effective retail fixtures, custom displays, and themed environments. BZA developed a well suited marketing strategy based upon Vira’s ability to do it all; from displays to fixtures, design to engineering and from installation to service. “It’s all here” became the headline that sells and has been incorporated into ad campaigns and other marketing collateral.

See Results below:

For Global Shop 2006, BZA along with Vira put together a comprehensive trade show plan that included multiple ad campaigns that appeared in DDI magazine, VM&SD and the GlobalShop 2006 Directory. We designed attention getting light-box graphics used in their 20'x40' booth, a four page brochure highlighting some of their latest innovations and a product demonstration movie viewed on their newly introduced countertop video mirror.

The tradeshow results were nothing less than magnificent. The campaigns and booth attracted tons of traffic to Vira’s booth at its most important trade show of the year, and generated a record number of leads.

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Contact: Barbara Zaccone
Phone: 973-890-0880 ext. 201 
Fax: 973-890-5085