Are you missing a marketing opportunity?
Your customer places an order through your online store and is now patiently waiting for the Thank You/Order Confirmation page. At this moment you have their undivided attention. Are you taking advantage of that moment?
Lets talk about the multiple marketing opportunities you have a that point. For example, the Thank You page could present an up-sell or cross-sell opportunity. You could even announce a new product or an up and coming sales event. To promote word-of-mouth marketing you could include a “tell-a-friend” function on your Thank You pages along with a “next-order” incentive such as a coupon code.
If you need any help in planning your ecommerce marketing strategy please give us a call.