BZA was chosen to be a participant in the American Express OPEN Externship program. Amex assigned a team of talented professionals to develop a Mobile Marketing – Market Entry Strategy for BZA. This week the team came out to BZA’s office from their NYC headquarters to present their findings. The comprehensive report and presentation included an executive summary, recommendations, mobile market overview, competitive landscape, market opportunities, market entry strategy, and pricing strategy. Soon you’ll see new Mobile Marketing offerings from BZA.