If you are a medical practice or health care related business, you know how critical your website is in both attracting and servicing patients. The online strategies below should help you develop a solid online marketing and patient service strategy for your medical practice website.
Visible Contact Information
Even through this sounds obvious having your phone number on each page or in the upper right heading is a must. Avoid just having it on your contact page.
Directions to Your Medical Practice
Describe Your Location
On your contact page you should expand your content to describe where you’re located. For example: “BZA is located in Little Falls New Jersey which is in Passaic County. The surrounding towns include Wayne, Montclair, Clifton, etc.” Not only will this help the reader get an understanding of where you are if they are not familiar with your town, but it will also help patients find your in search engines.
Personalize your site with location photography so visitors can get a sense of your practice. Take photo’s of your waiting room, building, lab, etc. A site that only uses stock photography screams stock photos.
Doctor and Staff Bios
Bios of doctors and staff should be about 250 words and include a professional headshot. With the emphasis on professional. Avoid those straight on photos against wall.
Online Documents & Forms
Having patient documents like intake forms, and compliance forms downloadable on your website can save your staff hours of printing and emailing forms. Having the patient come in with completed forms in hand is a win win for all.
Content Management System
Make sure you new website comes with a content management system. This will allow one of your office staff members to keep the site up to date.
Medical Practice News Blog
Whether you call it a News, Press, Media, or Blog function, having news and information is of value to your patients. Not only does it demonstrate your in-depth understanding of your specialty, but this type of content can increasing your ranking in search engines. You can refer patients to blog posts to get more information on a particular topic.