Online Marketing Trends for 2013

By January 15, 2013Online Marketing

Mobile Accessible Websites
There is no doubt that 2012 finally convinced businesses that having a mobile accessible website was a good idea. There is nothing more frustrating than to visit a website that can’t be navigated because it was built with Flash.  Conversley, there is nothing more pleasing than to quickly find what you’re looking for by simply clicking a phone number link that dials your phone.  Check out your website and see how it looks on  a smart phone. Perhaps its time to make it easier for the growing mobile audience to find your business.

WordPress
WordPress is continuing to grow as the platform of choice for building websites and blogs. WordPress is a free open source blogging tool and a content management system. Currently, WordPress claims the biggest marketing share when it comes to content management systems, leaving Joomla, Drupal and a host of others behind.  As of March 2012 WordPress is on 72.4 million different websites around the world.  There are over 19,000 available plug-ins that enhance the functionality of WordPress website and blogs.  Perhaps it’s time to convert your website to WordPress where you can update your site yourself with photos, video, and your latest news and events..  Contact us to see if this makes sense for your company or organization.

Social Sharing
Everyone has become a news journalist and publisher in 2012.  Think about how people received information throughout super storm Sandy.  Where to get gas, what stores were open, what roads where closed. Between Facebook, texting and tweeting you could get your answers. Smart phones kept everyone connected.  I highly recommend signing up for text and email alerts from your local or state police through Nixie (nixie.com).

These trends represent major marketing opportunities in 2013 and can easily be part of  your online online marketing plan. If you would like to explore how to reach more customers in 2013 please contact us.