What to Consider When Converting your Website to WordPress

By March 19, 2013Web Site Design, WordPress

With all the bells and whistles that come with a WordPress website, it’s no wonder why business owners are jumping on the WordPress bandwagon.

Before leaping to the latest and greatest, here are some critical factors you need to consider in order to ensure a successful migration.

Do you love the design of your current website? If so, then the look and feel of your WordPress website can remain mostly unchanged. If your website seems old, tired and dated then it’s time for a fresh look. At this point,  you can choose to have a custom designed website (totally unique to you) or one that is template based and customized to your brand. The latter is the lower cost option.

News, Press, Media & Articles
One of the main benefits of WordPress is that it is database driven.  This means your content can be organized by date, topic, category, etc.  As part of the conversion process you will want to move all of your news, press, media, articles, etc., from your old site to your new site. Search engines love content – so you don’t want to miss this opportunity.

If you currently sell products online, or have plans to do so in the future, it’s important to understand if a WordPress plug-in shopping cart is one that will meet your needs. As a rule of thumb if you are selling 50 or less products a plug-in may meet your needs. If you plan to grow to over 50 products or have more than 50 products already, then a more robust shopping cart platform is a wiser solution. BZA can help you make the selection.

Site Search
Now more than ever we Google everything. So why not implement WordPress site search. WordPress search will display relevant posts across your entire website including pages, news and articles.

What type of mobile access do you think your visitors require? WordPress out of the box will work on a mobile device. But if you want an optimized mobile experience than you may consider using a Mobile plug-in or add responsive WordPress to your requirements.

Search Engine Optimization
If ranking in search engines is important to your business then you will love the ability that WordPress gives you in terms of tweaking your pages and posts. You’ll get the ultimate control you need to customize URL naming, meta description and page keyword density and more. This is achieved through a WordPress SEO plugin.

Social Media
If you are a B2C (business to consumer organization) then social sharing is a must. WordPress with the proper social sharing plug-in will give you consistent sharing ability throughout your pages and posts. B2B (business to business companies) have been slow to adopt to social sharing. Keep in mind you can have social sharing on your website without having to have a business Facebook page or Twitter account.

If you would like to learn more about how your organization can benefit from WordPress, please contact us. We would love to show you some great case studies from satisfied clients.