WordPress SEO – Focus: Meta Description

By October 1, 2014Search Engine Optimization

What You Need to Know

A meta description is an HTML element that provides concise description about what your web page is all about.  Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. These snippets are your mini billboard to entice a viewer to visit your website.

Here is what you need to know regarding the Meta Description tag:

  1. Think of your meta description as ad copy.  Write a description using relevant keywords that will improve your click-though rate and encourage a click to your website. Google will bold the matching keywords in the SERPs.
  2. The Meta Description can be any length.  It is recommended that the length be between 150 and 160 characters.
  3. You can choose not to add the Meta Description.  In this case Google will extract what it feels best describes you page.
    Keep in mind that social sharing sites like Facebook will use the meta description when a page/post is shared and will display the page title and meta description.
  4. Use a WordPress SEO plugin to enter your page titles and meta description.  A snippet preview will be displayed so you can see exactly how the result will appear on the SERP.  Also character and word counts will ensure your description will be the proper length.