By Barbara Zaccone
You would think that with over a Billion dollars in the kitty, PowerBall.com web site would have a modern look and feel along with a few bells and whistles. But this web site is stuck back in the 2010. You might not think that is not very old, but just think of the cell phone you had five years ago. The powerball.com web site goes against every best practice rule for web site design.
What You Can Learn What Not To Do From the PowerBall Website
The site is not mobile friendly. It is unimaginable that a site this popular is not optimized for mobile devices and only shows a desktop version. Quoted from their website “Powerball.com is best viewed by Microsoft Internet Explorer or Mozilla Firefox using a screen resolution of 800 x 600 or higher.” What about Google Chrome?
Remember the days of splash pages? To get to the web site home page you have to click through a splash page. That is so very 1999.
What about scrolling text. Back in 90’s, to get a message across you would use scrolling text. Well you can find that today on the powerball.com web site. With some many options that grab user attention like video, engaging graphics and transition sliders, there is NO reason to use scrolling text.
Confusing user interface. A good website design provides concise information and guides the visitors through intuitive navigation. The powerball.com web site is all over the place. The visitor is blinded by so many options, it’s enough to give you a headache.
Lack of hierarchical navigation for ease of access to information. The powerball.com home page center section contains a series of 12 equal size boxes. What’s important? What’s priority? In addition to there are 28 home page clickable options.
Overall Poor Design. What gives this site away is the use of backgrounds and gradients. Back in early 2000 these were all the rage. We have gradients in the main navigation tabs, gradient site background, gradient scrolling text background, main header pattern background and finally we have pattern backgrounds behind some of the home page center boxes. It all adds up to _________. You can fill in the blank. A better option would be to utilized the most popular flat design style which is clean, uncluttered and the gold standard among industry design professionals.
Last and Final Pet Peeve. When was the last time you were on a reputable company website and you saw a banner ad? Why does powerball.com need advertising revenue of their website. Crazy.
There is so much more I could add to the list. But I think the major points above should get the point across. Good luck to all that will be in tonight’s drawing. Feel free to share you thoughts.